In today’s digital era, the concept of marketing is inseparable from the digital landscape. Every business, regardless of its size or industry, must leverage digital marketing to enhance its products and services. Digital marketing stands out as the most effective means to engage with customers, and it has become indispensable in today’s competitive landscape. Without a robust digital marketing strategy, your website is likely to experience limited traffic and reduced visibility.

Search Engine Optimization (SEO)

SEO is the process of optimizing a website to “rank” higher in search engine results pages (SERP). The platforms that benefit from SEO include:

• Websites.
• Blogs.
• Infographics.

Content Marketing

This term denotes the creation and promotion of content for generating brand awareness, traffic growth, lead generation, and customers. The platforms that can play a big role in your content marketing strategy include:

• Blog posts.
• Ebooks and whitepapers.
• Infographics.

Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website by paying a certain amount every time your ad is clicked. One of the best types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. There are some other channels on social media where you can use PPC include:

• Paid ads on Facebook.
• Promoted Tweets on Twitter.
• Sponsored Messages on LinkedIn.

Twitter, Facebook, Pinterest, Instagram–they are all free platforms businesses that can be used directly to engage with their audiences. There are things you can do to help increase website traffic.

Social Media Marketing

Social Media Marketing promotes your brand and your content on social media platforms to increase brand awareness, drive traffic, and generate leads for your Website. The platforms where you can use social media marketing are:

• Facebook.
• Twitter.
• LinkedIn.
• Instagram.
• Snapchat.
• Pinterest.
• Google+.

We all know that how important is social media. But social media marketing should be done with a perfect strategy that will lead you to unlimited traffic to your website.

To perform social media marketing you should follow these steps.

Here are 12 steps to get you started.

1- Make your goals

What did you want to get through social media? Reasons for doing it? Are you trying to generate direct sales? Your answers should be according to question and should publish the content suitably, and the activities you participate in on the social Web.

These are the few goals you can fix before starting social media marketing

• Brand awareness,
• Enhance public relations,
• Increase in sales and leads.

2-Plan your Inbound sales strategy

The 5 Inbound Sales Strategies that will help you.

Each and every sales team has its unique inbound sales strategies and you also want to adopt the strategies and methodologies to fit your own company, there are five strategies that are most critical for Inbound Sales success.

• Know the difference between an Ideal Buyer Profile and a Buyer Person.
• Inbound Salespeople need to be Advisors
• Connecting is about Context
• Ditch the pitch

3-Create plan According to social media

There are so many businesses making the mistake of blindly jumping into social media marketing. It is a very big step to come up with a social media marketing plan.

Pick your networks

• Fill out your info
• Find your voice
• Choose your strategy
• Analyze and test
• Automate and engage

4- Optimize your website 

The open graph allows developers to leverage Facebook in new and exciting ways. Open graph meta tags can be added to your site, Its one of the easiest ways to venture into the world of Open Graph. It allows you to control what content shows up when a page is shared on Facebook.

5-Regular posting

Platforms like Snapchat and Instagram don’t move as fast as Twitter or Facebook. Develop a routine posting schedule. These will lead your social media marketing plan in a better way. You should outline:

• How you plan to publish on each social media channel
• Type of content you want to publish
• Social media outreach publishing schedule

6- Create Amazing & shareable content

Once you know where your targeted audience spends time and what kind of content your audience wants, take the time to give them more of that type of content. You need to offer your audience amazing content regularly so that they can share and like it, which can also come in the form of conversations, in an order you will be able to build a loyal following of people who trust you as a source that can meet their needs.

7- Plan posting schedule

You have to fix a time for posting on your social media daily. It only takes a few minutes to post on social media. You have to research what time maximum users are online. It will make a lot of engagement with your post.

8- Adopt 85- 15 Rule

Always spend at least 85 per cent of your time on social media activities that are not self-promotional and no more than 15 per cent of your time on self-promotional activities. If more than 15 per cent of your time is used by self-promotional activities than it will lead your social media to decrease in followers.

9- Use CRM- Automation Tool

Benefits of combining CRM and marketing automation

• Sales and marketing teams working as a single unit both have the same goals and will work on the same data. Sales will be accountable for ROI of marketing campaigns as well, while marketing will be accountable for sales revenue, Hence both teams will be able to work
• Communication with the customer will be consistent during sale and marketing cycles.
• There will be more conversions, as automation will aid the sales pitch; sales guys will be also able to know the right time to contact the lead because of web tracking.
• There will be a lot of transparency in the process, as both the teams exactly knows the criteria for qualified leads.

10-Use Traffic Tracking Tool

Tracking traffic is just as important as generating it. And, by tracking your social media traffic sensibly, you will be able to plan better social media marketing strategies, you will know which social media platform is right for you and your audience and get to the appropriate time to share your posts with much greater engagement.

Some of the tools that you should use and are:

• Social Metrics plugin for WordPress
• Google Social Plug-in Analytics
• Simply Measured
• TweetReach
• Facebook Insights
• Crowdbooster
• Social Mention

Start using these tools now to understand traffic and user behaviour.

11- Use Promotional Paid Campaign

A promotional paid campaign is a method of driving traffic to your website by paying a certain amount every time your ad is clicked. One of the best types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. There are some other channels on social media where you can use PPC include

12-Get Consulting Services from IT Company

For proper digital marketing, you should contact Digital marketing Agency & hire according to your budget and plan campaign accordingly. At Online B2B Digital Technology we offer customized digital marketing solution and SEO services in Noida.